NSGI

I worked on branding and web design for a growth initiative focused on expanding state programs and building public awareness and support.

The branding for the National Stronger Groundwork Imperative centers around a bold, upward-moving mark that visually conveys progress and momentum. Subtle mountain textures are embedded within the form as a nod to foundational strength and long-term vision. The color palette pairs deep navy and royal blue with warm gold tones, creating a balance of stability and optimism.

This final design was selected for its ability to feel both grounded and forward-looking. It translated seamlessly into the web design, which prioritizes accessibility, clarity, and responsiveness across devices—making the initiative's message easy to access whether on desktop, tablet, or mobile.